Mistakes New Real Estate Agents Make
You are embarking on a new career in real estate. You are going to have to work hard to compete with the more seasoned real estate agents in the area and to prospect new clients. It can be hard to start a real estate business when you are not exactly sure where to start. There are mistakes that new agents make that could end up sabotaging your business before it even starts. Here are some things to avoid.
Picking the Wrong Brokerage
Once you’ve finished real estate school and passed your examine, you will be anxious to join a brokerage. You want to be careful to not just run into the first one you meet. You want to take the time to interview brokerages and see which one is the right fit for you. Ask questions such as: What is the leadership like here? Do you offer continuing education and training? Will I have a mentor? You want to find a brokerage that is interested in your success and will help you plan a path to be a successful agent.
Not Having a Business Plan
Becoming a real estate agent is not the same as beginning any other job with a steady paycheck. It may take 6 months before you close on your first house. You will want to have a plan in place that maps out goals of what you want to accomplish and when you want to meet those goals. Goals that are specific, measurable, attainable, relative and time sensitive will help to set a plan in motion.
Not only do you need a business plan, but you will also want a plan for marketing. Build a professional website that reflects your passion, professionalism, and expertise. You want to make sure that you are using effective marketing tools that will not only reach people in the market for real estate now but for those who may think about it in the future.
Forgetting to Focus on Service
The money you earn in your real estate career is directly related to the people you are working with. With that being said you will want to have top-notch customer service. You will want to focus on your clients’ needs and be available to them. Although this may seem just like a transaction, it is an important time in people’s lives. The more you personalize the experience, the more both of you will gain from the transaction. And don’t forget that referrals will be a big part of your successful business.