Keys to Success in Real Estate Marketing
Marketing yourself in real estate is the biggest step to having a successful career. There are many options to spend your money on, but you want to make sure that you are getting the most bang for your buck. Over the years, marketing of real estate has taken on a different look. Using the tools that will get you the most business is an important step to launching a successful career.
Online Tools
There are too many social media outlets to help with marketing to name them all, but some work better than others. One such outlet, Zillow, is currently the most popular one with consumers. In short, Zillow is a real-estate database that allows prospective home-buyers to quickly access information about a listing, including things like how much square footage the home is, how many bedrooms it has, etc. Interested buyers will often drive past houses and go to the Zillow app on their phone to learn more. As such, having your name there will help to boost your business. Depending on what point you are at in your real estate career, this might be too much of an expensive venture right now. If that is the case, look into other social media outlets such as Facebook, Instagram, Snapchat and LinkedIn.
Content
After choosing what type of marketing you want to use, you need to write some great content. Maybe you are listing a house and want to market it online or with brochures. What you write about the house is going to get a potential buyer’s attention. Look at other listings and find bright, vibrant words to catch the reader’s attention. Be creative in how you explain the characteristics of the house You want your marketing to jump out and make people interested in what you have to sell.
If you are marketing yourself, be creative in how you sell yourself to the particular clientele you are looking for. When potential buyers see a common interest with you, they are more likely to reach out to you for their buying and selling needs.
Think Outside the Box
Making a viral video, creating virtual tours, and holding a neighborhood ice cream social are a few of the many great and creative ways that you can gain clients. There is so much competition in the real estate realm that you need to make yourself stand out. You will eventually determine the type of clientele you would like to work with (millennials, older generation, young professionals) and then it’s important to meet these potential clients in their world. The more connections you make, the better chance you have of your name being the one they call when real estate needs come up.
