5 Tips to Find Your First Real Estate Client
So, you’re a newly licensed real estate agent looking for your first client. First, congratulations! A career in real estate can be both successful and satisfying. However, the market is competitive, so you need to make a strong entrance into your career as a real estate agent. Continue reading to discover our top 5 tips for securing your first client:
Build Your Network
Making connections is a great place to start in your journey as a real estate agent.
Having a trusted network of real estate professionals is a great way to build a strong foundation in the real estate industry. Not only can these people provide support and tips along the way, but they can be helpful sources for information and referrals throughout your career as a real estate agent. In many cases, strong networks lead to an increase in demand from new and existing clients.
Leverage Real Estate Marketing
Sometimes you have to invest in yourself before anyone invests in you. You can do this via billboards, social ads, or business cards. Getting your name and face in front of many people is a key part in breaking into the real estate industry. It’s no secret that this industry is competitive, so it’s critical that you leverage real estate marketing to make yourself and your offerings appeal to a large population of potential home buyers and home sellers.
Host an Open House
Hosting an open house is a great opportunity to meet home buyers and potentially secure your first client. Many experienced real estate agents are too busy to host open houses since they require a significant amount of time. However, this is the perfect opportunity for new real estate agents to get their foot in the door and start connecting with home buyers. Use this time to learn more about people, and take note of common questions or concerns clients ask. With this information, you can be prepared to answer similar questions next time you are presented with them. Being prepared and knowledgeable are two traits clients often look for in a trusted real estate agent.
Leverage Social Media
Leveraging social media for real estate marketing is one of the best things you can do as a new real estate agent. Many people, especially generation X, millennials, and generation Z, rely heavily on social media to gather information and make purchasing decisions. Use social media to your advantage as you begin searching for clients. Then, once you begin securing clients, you can use your social media account as a portfolio, sharing images of homes you’ve helped your clients buy and sell. Social media is a tool every real estate agent should have in their repertoire.
Create a Website
Similar to social media, a website can be a very useful tool for both new and seasoned real estate agents. Your website should include a professional headshot, along with other important information about you, including your name, license, and areas in which you serve. You also need to include your contact information, such as email and phone number, so that prospective clients can reach you easily. Further, you can link to your social media accounts on the website, giving clients a seamless way to access more information about your real estate services. Once you gain more experience as an agent, you can then add a portfolio to your website of homes you have helped clients sell or purchase.
Not licensed yet? At Sea Coast Academy, we offer affordable dedicated online and in-person courses designed to prepare you for your new career in real estate in North Carolina and South Carolina. Contact us today to get started!