10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

Leveraging social media is an excellent tool for both new and experienced real estate agents seeking to bolster their business, share their success, and secure more clients. We’ve compiled 10 social media marketing strategies to help boost your social presence and help to bring in new business:

New Listings

Sharing new listings on your social media pages is an excellent way to bring in new business. By sharing new homes on the market, you are opening yourself up to new clients who may be interested in that home, similar homes, or homes in that neighborhood. You can generate new leads by being active on social media, so take advantage of your social pages and share those listings! 

Client Testimonials 

Showcasing client testimonials is a great way to bring in new business. People love to read reviews, especially when it comes to large purchases like real estate. Ask your clients for testimonials or even customer stories that you can share on your social media pages to help build your brand image and reputation as a trusted real estate agent in the area. 

Open Houses

Are you hosting an upcoming open house? Share about it on social media! Open houses are a perfect opportunity to show your audience new houses that are on the market. You can use social media to announce when open houses are occurring, film video walkthroughs, and even post special features the home has on your social pages.

Neighborhood Highlight

Homebuyers love to learn more about the neighborhoods they are interested in, which is why it is a great idea to post neighborhood highlights on social media, providing your audience with key takeaways about the area. You can include facts about the school district, nearby small businesses, local parks, and any other unique feature the area has.


Polls are a fun and highly effective way to engage with your audience. By asking your audience various questions, you can gain valuable information from your followers, so you can tailor to their needs during their home-buying journey. Here is an example poll you could post on social media: 

Q: What is your favorite part of a home? 

1: Backyard
2: Living room 
3: Pool
4: Master bedroom

Homebuyer Tips

Buying a home is a journey, and potential home buyers often have many questions regarding the process. Consider sharing simple tips on your social media pages to help your audience become more educated in the real estate industry. Sharing these tips will help your credibility and potentially stronger lead gens.

Recently Sold Homes

It is a great idea to share recently sold homes on your social media pages. People follow real estate agents to see all kinds of homes, both new builds and old. So, share pictures of recently sold homes, and get your audience excited about the homebuyer journey. 

Educate Buyers

Educating your buyers provides them with added value when they visit your social media page. Sharing homebuyer tips, best practices, and other pieces of knowledge will help build your reputation as a trusted real estate agent in your area. 

Engage with Audience

Engaging with your audience is key to having a successful and impactful social media presence as a real estate agent. Actively engage with comments and questions to ensure your audience feels heard and seen by you as a professional in the real estate industry. You can also engage with your past clients on social media, especially if they mention you in their social posts. Positive experiences with past clients will be very impactful as future clients consider partnering with you on their home buying journey. 

Industry News 

The real estate industry is always changing, which is why it’s so important to share industry news with your audience. We recommend sharing industry news that helps inform your audience of upcoming changes in the industry, such as mortgage rates and average home prices in your area. 

Not licensed yet? At Sea Coast Academy, we offer affordable dedicated online and in-person courses designed to prepare you for your new career in real estate in North Carolina and South Carolina. Contact us today to get started!